Over the course of 2017-2018, we hope to:
- Celebrate the rich activity across the UK and Ireland, highlighting all forms of jazz and all scales of events
- Change perceptions of jazz, showcasing the spontaneous, community-led, daring and experimental facets of the industr
- Raise the profile of the UK and Irish jazz scene by engaging young and diverse audiences through comprehensive digital campaigns
- Unite musicians, promoters, clubs, venues and festivals from across the industry under the ubiquitous branding of #jazz100
- Post the #jazz100 logo on your website and link to the webpage
- Sign up to partner with #jazz100 if you are a musician, promoter, club, festival or venue
- Use the #jazz100 hashtag in all of your social media posts, videos, photos and online media
- Make new digital content like special video interviews, rehearsal videos/recordings, photo galleries with the hashtag label and publish them on social media
- Commission special projects/musicians for #jazz100 themed activity across 2017 and 2018
- Pass on these and other stories to #jazz100 HQ who will assist in promotion
- Send information on audience growth and changing demographics to #jazz100 HQ
If you are a festival, promoter, jazz club, musician or member of the media, we would love to partner with you. See how you can contribute to #jazz100 below and email firstname.lastname@example.org to find out more.
Major jazz festivals are invited to participate with large scale, free or special events. These already exist within programmes but will require physical branding (#jazz100 banners, blurb in programmes, posters/flyers), and digital/online marketing use of the hashtag. Promoters are also encouraged to take advantage of the opportunity to curate or programme new commissions, products or collaborations under the name. In kind contributions towards the campaign may also be requested on an individual basis dependant on the scale of the festival e.g additional PR support.
All scales of jazz promotion will be engaged in all regions of the UK. Promoters are invited to use social media and online publicity with the hashtag, and add logos and branding to existing programmes, flyers and other printed materials. As a part of the nationwide PR campaign, free tickets are requested for #jazzvirgins, who can apply for tickets to their local jazz gig if they have never attended before.
Existing jazz media and other music media are invited to run coverage of different stages of the campaign, but are also encouraged to commission articles, previews and reviews of the special events at festivals, and utilise the hashtag in all digital and online content.
Musicians, jazz ‘celebs’ and practitioners of all ages, backgrounds and regions are invited to share 100 second videos of them performing, practicing, rehearsing or talking about the music they make with the hashtag label, either on Facebook, Instagram (10 second videos) or Twitter. These will be collated and shared through other partners’ sites, the #jazz100 webpage and media partners.